Bally's Corporation Reports Revenue Growth in Q2 2026 Despite Duty Changes

Bally's Corporation posted revenue of $792.23 million for the second quarter of 2026, which marked a 20.5% rise from the same period the previous year, and strong results from its UK-facing operations played a key role in that outcome while the business absorbed the effects of higher remote gaming duties.

The duty increase from 21% to 40% took effect on April 1 2026 and produced a $39 million reduction in B2C EBITDAR, yet UK performance helped limit the overall damage and supported the year-on-year revenue advance.

UK Operations Drive Momentum

UK revenue grew 11.6% on a constant-currency basis during the quarter and the pace quickened further in July when growth reached approximately 13%, all without any increase in marketing expenditure, which showed that existing customer bases and product offerings continued to deliver results even after the tax adjustment.

Those figures indicate that the company's UK-facing business maintained its trajectory through the first half of the year and into the summer months, providing a buffer against the duty-related pressure that began in April.

Acquisition of Evoke Moves Forward

Bally's also continued work on its planned acquisition of Evoke, the parent company of William Hill, in a deal valued at more than £3 billion, with regulatory approvals still pending at the time of the quarterly update.

The transaction, once complete, would expand Bally's presence in the UK market and combine its existing operations with a major established brand, and company statements noted that the process remained on track while authorities reviewed the necessary filings.

Observers have tracked similar large-scale deals in the gaming sector over recent years, and this one stands out because it pairs an American operator with one of the UK's longstanding betting names at a time when tax and regulatory conditions continue to evolve.

Financial Context and Market Position

Revenue totals and growth rates reflect both organic performance and the specific timing of the duty change, since the 20.5% increase occurred even as the $39 million EBITDAR impact registered in the second quarter results.

Company reports connect the UK acceleration directly to existing operational strengths rather than new promotional campaigns, which underscores how product mix and customer retention contributed to the July uptick that followed the April duty adjustment.

According to U.S. Securities and Exchange Commission filings, Bally's has outlined these metrics in its quarterly disclosures, and the same documents detail the pending status of the Evoke transaction without providing a revised closing timeline.

Looking Ahead to Late 2026

By September 2026 the acquisition review process had not yet concluded, which left the combined entity's structure and market position still subject to final regulatory decisions in multiple jurisdictions.

Data from Gaming America industry reports shows that cross-border gaming transactions of this scale often require extended approval periods, and Bally's statements aligned with that pattern by confirming ongoing work without announcing a firm completion date.

Conclusion

The second-quarter results demonstrate how Bally's UK operations delivered measurable growth that offset part of the duty-related cost increase, while the company simultaneously advanced a major acquisition that, if approved, would reshape its competitive footprint in the British market.

Revenue reached $792.23 million, UK constant-currency growth hit 11.6% for the quarter and nearly 13% in July, and the $39 million EBITDAR impact from the April duty change remained visible in the reported figures, all of which the company presented alongside the status of the pending Evoke deal valued above £3 billion.